Crestmark Studio

01 Case study

HQ Meats: a neighbourhood butcher, run like a category leader.

HQ Meats is a premium butcher in Scarborough selling Wagyu, Canadian Prime and house-made prepared foods, in store and online. We rebuilt its content engine and back office from the counter outward, so a small team spends its time cutting meat and serving customers, not retyping orders or chasing posts.

ClientHQ Meats, Toronto

Since2026

ScopeContent, email program, brand system, order and payroll automation

StackSquare, Shopify, Klaviyo, monday.com

2,100Customers on the email list, imported and cleaned from the POS

2–3^/wkEmail campaigns sent on a fixed rhythm: weekly menu, lunch drop, features

1Shared board for every special order, online and in store, replacing painter's tape

Gloved hand holding a heavily marbled ribeye — Marbling

Pepper-crusted steak sliced on a blue board — The sear

Dry-aged ribeyes being portioned — Dry-aging

HQ Meats thermometer in a smoked A5 Wagyu brisket — A5 brisket

Front of house

Before: Occasional posts, no email program
After: Weekly reels cut from phone footage, a recurring story series, and 2–3 emails a week to 2,100 customers

Back of house

Before: Special orders on blue tape; payroll worked out by hand
After: Online orders land on the shop board every morning; payroll is drafted from the schedule every Thursday night for review

02 Index

Selected work.

Every piece below is live at HQ Meats today. Design, content and systems, built to the same standard.

Feature Menu board

A 4K in-store TV menu rebuilt every week from live prices.

DesignAutomation

2026

Short-form reels

Story-first edits cut from the butchers' own phone footage.

ContentVideo

2026

The Palette of a Cut

A weekly story series pulling colour studies from real steaks.

ContentSeries

2026

Case tags with QR

Price tags for the case that link each product to its online page.

PrintRetail

2026

Fresh Drop lunch program

Menu, stories and launch for a twice-weekly $15 lunch.

LaunchContent

2026

Prime rib guide

A nine-slide buying guide for the holiday roast season.

ContentSeasonal

2026

EMAIL

Email program

Branded templates and a weekly send rhythm for 2,100 customers.

EmailKlaviyo

2026

SYNC

Order board

Online orders and phone orders on one board the whole team uses.

SystemsShopify

2026

PAY

Payroll automation

Weekly payroll drafted from the POS schedule, then reviewed.

SystemsSquare

2026

03 Programs

Start with one system. Scale what works.

Fixed scope, fixed price to start. You approve everything before it goes out, and you own every account, list and file we build.

Program 011 week

The Counter Audit

See where the hours and the sales are leaking.

A two-hour session in your business, then a written plan ranked by payback.

The five jobs to automate first
Content and email gaps against your competitors
Software to cancel or replace

Fixed price$750

Credited in full toward a Build booked within 30 days.

Program 02Live in 14 days

Back-of-House Build

One system that runs without you.

We design and connect one system to the tools you already pay for, then train your team on it.

Live in 14 days, or your first month of Run it is free.

Program 03Monthly · 3-month minimum

Front-of-House Program

Show up every week without filming every day.

We produce your content and email on a fixed rhythm, cut from footage you shoot on your phone.

Founding clients

The first three clients get 20% off any program in exchange for a written testimonial and permission to publish their case study. Ask about a founding spot →

Do I need new software?

Usually not. We build on what you already use, like Square, Shopify, Klaviyo or a shared board, and the audit flags anything worth cancelling.

Who owns the accounts?

You do. Every account, list, file and template is set up in your name. If we stop working together, everything stays with you.

Where does AI come in?

In the work you never see: transcribing and cutting footage, drafting emails and captions, moving data between systems. A person reviews everything before it reaches a customer.

Do you run payroll?

No. We turn your schedule into a payroll draft for your bookkeeper or payroll provider, who reviews it and pays your staff. Deductions and remittances stay with them.

Why a 3-month minimum?

Content and email take a few cycles to show what works. Three months gives enough sends and posts to read the numbers honestly.

How fast will I see results?

The audit plan arrives within a week. Every Build is live within 14 days of kickoff, or your first month of Run it is free. Content and email programs show their first numbers in the monthly review.

MFounder photo

04 About

“I run a premium butcher shop in Toronto. Everything Crestmark sells, I built for my own counter first.”

MasonFounder, Crestmark Studio · Owner, HQ Meats

Most agencies have never had to make payroll on a Thursday or sell out a case before Sunday. Crestmark is run by an owner-operator, so every recommendation has been tested against real margins, real staff and real customers.

05 Start here

Reach your peak.

Book a free 30-minute call. We'll look at your shop, your socials and your systems, and tell you the first thing we'd change.

@crestmark.studioDM us